about the lab
A small lab for a topic full of loud claims.
AISEO.la is an AI SEO lab in Los Angeles. We test how AI assistants find, read and cite websites, help teams act on what we learn, and publish the method so anyone can check it.
why a lab
Less guessing, more logging.
When assistants started answering questions that used to send people to search results, the advice arrived faster than the evidence. Screenshots of a single answer. Tactics with no date, no prompt and no way to repeat them.
We wanted something more useful for the people who actually have to make decisions: SEO leads, content teams and marketers with a backlog and a budget. So we work like a lab. Write the hypothesis down, sample the answers more than once, change one thing, measure again.
What holds up becomes a playbook. What doesn’t, we say so. And when the honest answer is “we don’t know yet”, that’s the answer you get.
how we work
Notebooks over decks.
Six habits that shape every audit, sprint and report.
Hypothesis first
Every piece of work starts with a question we can test and a way to tell whether the answer changed.
Receipts attached
Prompt, assistant, mode, date and raw answer, for every finding. You can re-run anything we report.
With your team
We work in your tools and your repo, next to your people, so the knowledge stays when we leave.
Honest about limits
No promised rankings, no invented numbers. If something isn’t worth your money, we’ll tell you.
Plain language
Short reports that a marketer, an editor and a developer can all read and act on.
Published method
Our playbooks explain how we test. Borrow them, check them, tell us where we’re wrong.
where we work
Based in LA. Working remotely.
The lab is in Los Angeles. We work with marketing, SEO and content teams over video calls and shared docs, and in person in LA when it helps.
what’s on the bench:
next step
Bring us a question. We’ll bring the lab.
On a short call we look at how assistants describe your brand today, together, and tell you what we’d test first. No promised rankings, no pitch deck.