Playbooks
Playbooks: AI SEO, step by step.
Practical guides on AI crawlers, entities, content structure and measurement, written for marketers, SEO leads and content teams who need to ship, not speculate.
Entity SEO for AI search: making sure assistants know who you are
How to give AI assistants one consistent picture of your organization: a canonical fact sheet, Organization schema with sameAs, aligned profiles and testing.
Structuring content so LLMs can quote it: a practical checklist
A checklist for making pages easy for AI assistants to parse and quote: server-rendered text, answer-first sections, clean structure and clear provenance.
AI crawlers and robots.txt: a playbook for deciding who gets in
Which AI crawlers do what, how robots.txt groups really match, and a step-by-step way to decide between training, search and user-initiated access.
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Bring us a question. We’ll bring the lab.
On a short call we look at how assistants describe your brand today, together, and tell you what we’d test first. No promised rankings, no pitch deck.